An automated micropscope; from pre-study to a product that improve live cell analysis
MISSION
Automate live cell monitoring.
Capture user needs.
Develop functional prototype.
Design user interactions.
On brand design, keeping the brand moving forward.
METHOD
Interviews and observations. Benchmarking and technology research.
Affinity diagrams, journey mapping.
Iterative prototyping.
Brand analysis - present and future.
Usability and performance testing
OUTCOME
Key user archetypes.
User needs and system requirements.
A device that makes existing user workflows more efficient.
A complete on-brand product design.
Red Dot Award: Product Design 2020, German Design Awards 2022
User research analysis
Ideation
Prototyping and performance testing
Expression analysis
The final product in use